Coaching vs. Planning
Most investors have never heard of an Investor Coach.
How is that different from a traditional financial planner or
financial advisor? We have often said that the traditional financial planning model is broken. Interestingly, the old
traditional model has become the source of many problems for people seeking investment advice. Although people naturally
seek out a planner to assist with their financial affairs, We find that the heart of the planning problem lies in the way
that the planning is carried out.
For starters, financial planning or the development of a financial plan is very often used as a sales or marketing tool
to sell a firm's financial products.And of course, the sale of these financial products produces a commission on the plan's
recommendations. Unfortunately, the investor rarely knows whether or not the plan's recommendations are in their best interest
or in the best interest of the planner and his/her firm. In addition, the majority of planners work for a brokerage firm or
insurance company, and don't really work directly for the client. In this case the brokerage firm or insurance company actually
controls what products the planner can recommend to clients.
Next, the traditional planning model does very little to educate investors and help them deal with the instincts and emotions
that are at the root of a poor investment experience. Almost no effort is given to help clients learn how markets work and how
to achieve true peace of mind when investing.
So, how do you know if you are working with a coach or a planner?Take the " Investor Quiz" on this website. Answer the questions
that are listed. An Investor Coach will work diligently to help you answer all of the questions. If your current planner is not
helping you seek the answers to these important questions then it might be time for second opinion on your investments.
Please call us directly at 800-959-8485 for a complimentary consultation.
Wisdom Financial Services, L.L.C. is a Registered Investment Advisory Firm registered with the states of Illinois and Iowa. Wisdom Financial Services, L.L.C. may not provide investment advisory services to any resident of states in which the firm does not maintain an investment adviser registration. The presence of this website on the Internet shall in no direct or indirect fashion be construed or interpreted to suggest that the firm is offering to sell or soliciting to provide investment advisory services to residents of any state or states in which the firm is not maintaining an investment adviser registration.
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